inForage

UI/UX Design

inForage - Information Decluttering

Inforage is a web application conceived to tackle the myriad challenges of digital age - information overload, disorganized digital data, and ineffective collaboration. It encapsulates a holistic solution, seamlessly merging browsing functionalities and collaborative tools into one platform, enhancing user productivity and efficient data management.

I led the product and UX/UI design for inForage, an innovative web application that aims to revolutionize information management. The service includes a consumer web app designed for seamless browsing and efficient organization.

Our main design strategy prioritizes simplicity and streamlining workflows. Our goal is to empower users with effortless information management and enhanced productivity.

Role

Product strategy, UX, UI

Time

2022 - 2023

Platform

Desktop web

Problem

Mastering the Challenges of the Digital Age

01. Data Deluge

Digital nomads struggle with the abundance of information scattered across the internet. This leads to a flood of data, resulting in the need to open multiple browser tabs and cluttered desktops and download folders.

02. Information Disarray

Nomads face challenges in locating accurate and relevant information due to its dispersed nature. Different services and platforms are used to share files and messages, causing data fragmentation and hindering productivity.

03. Collaboration Constraints

Digital nomads utilize various software and tools for communication and collaboration. However, the diversity of platforms and services leads to difficulties in seamless information sharing and coordination, ultimately reducing overall productivity.

Goal

Igniting the Information Revolution

Empowering Users in their inforage Journey

The mission of inForage is to empower users in their inforage journey, helping them navigate the digital world more efficiently. By providing tools and strategies to manage information, reduce digital clutter, and create a global community of knowledge, we aim to enhance the overall online experience for our users.

Impact

Driving Change and Empowering Users

01. Empowering Users in their inforage Journey

The mission of inForage is to empower users in their inforage journey, helping them navigate the digital world more efficiently. By providing tools and strategies to manage information, reduce digital clutter, and create a global community of knowledge, we aim to enhance the overall online experience for our users.

02. Scalable Design System

Our design efforts for InForage resulted in the development of a comprehensive UI component library. These UI/interaction components have become essential guidelines in our UI library, providing consistency and efficiency across our future mobile apps and web interfaces.

Process

Driving Change and Empowering Users

In the initial phase, extensive investigations were conducted to understand the challenges and patterns of managing cluttered browser tabs. Through analysis of user behaviors, exploration of physical behaviors, and market research, valuable insights into the intricate problem space were gained. This holistic approach revealed recurring patterns, real-world organizational methods, and market trends, laying a solid foundation for subsequent actions.

1 Discovery

Understanding the problem

Conducting extensive investigations to understand the challenges and patterns related to information management and digital clutter.
Analyzing user behaviors and conducting market research to gain valuable insights into the problem space.

2 Creation

Unified Discoveries, Ideation, and Prototype

Identified insights from previous research and envisioned innovative features to reduce open tabs and improve multitasking.
Created an initial prototype for efficient user testing and validation.
Addressed severe customer pain points through focused redesign areas: information architecture, content navigation, and user experience.

3 Evolution

Redefining the Target Group

Focused on college students as the target group for the digital decluttering service.
Identified the target group size and recognized their heavy reliance on the internet for work and daily activities, with the browser as their primary medium.

4 Iteration

Comprehensive Research

Performed extensive literature review on information management theories, industry solutions, and the role of information in history.
Studied key theories like Information Foraging Theory to understand human behaviors when processing vast online information.
Gained insights into how pioneering platforms have applied these principles.

Design

Bringing the Vision to Life

The design process focused on bringing the inForage vision to life based on insights uncovered through extensive research and iterative prototyping. Working closely with developers, I crafted a functional prototype centered around core features like reinvented search and streamlined insights. Through repetitive testing and refinement, we shaped solutions that users responded positively to, moving closer to launching an intuitive product that simplifies online information management.